Week 15 - Snapchat Ads
When it comes to Snapchat ads, there are six different types of ads users can create. 1. Single Image or Video Ads : A single image or video ad is a full-screen ad that can be used for almost every advertising objective. These ads allow users to add attachments and allow users to swipe up and perform the actions they want. Users can use images, videos, or a combination of both in a single image or video ad. These ads are best used to drive awareness or conversions and can last up to 10 seconds. 2. Collection Ads : Series ads have four clickable tiles that enable users to showcase a range of products and provide users with a seamless way to browse and purchase products. To create a bundle, users need to use at least 4 images. They can also use up to 20 seconds of video in their ads. These ads are best used to drive traffic to their website or app and are only available on the Snapchat mobile app. 3. Story Ads : Story ads are a series of ads that appear in the Di...
