Week 14 - Social Media Explained, with Donuts

Each social media channel caters to different types of users. One can easily explain it through donuts, popular social media channels, and the different ways users communicate on each social platform.

Over the years, social media channels have evolved into a medium that combines technology and social interaction, allowing marketers to connect with peers and potential consumers. Social media can also personalize your brand and spread your message in a more conversational tone. Social media can be a difficult medium to conquer, and you may not see results immediately. In order for your social media strategy to be successful, it's important to have a clear understanding of how your audience communicates across each social media channel.

Twitter

I’m eating a #donut

• Short and sweet is the best strategy for posting content on Twitter.
• Always be “matter of fact” and “to the point” because most users are on Twitter for updates and news.
• Try to keep your tweets to 120-130 characters in length, as Twitter users want content to be quick and easy to digest.
• Creating content for Twitter can be compared to creating titles for your blog.
• Twitter users love witty tweets, but make sure you still incorporate your brand messaging.
• Take advantage of trending hashtags to add to the #conversation.

Facebook

I like donuts

• Facebook is a great network for sharing your opinions and feelings.
• Post comments on Facebook, share photos, post links to news or other interesting content from around the web, chat live, and watch short videos.
• You can be more detailed and lengthy on Facebook.
• Users on Facebook are more willing to read and digest content, so you don’t have to be as paranoid about the length of your posts.

YouTube

I’m watching donut videos

• A video sharing website.
• User-generated content, where users create content and share it with others.
• Share live footage of what you or your brand is doing.
• Connect and network with others YouTuber’s who share their interests.
• Interact with YouTube users through comments, likes, shares, or direct messages.
• If you subscribe to a YouTube channel, you are showing that you are interested in the creator's content and want to follow their work.

Instagram

Here’s a photo of my donut

• Instagram allows anyone to become a photographer (including your brand) and provides easy-to-use filters and photo editing features.
• Allows users to edit and upload photos and short videos through mobile applications.
• Instagram is a platform where users share their experiences through photography.
• Instagram users can add captions to each post and use hashtags and location-based geotags to index those posts and make them searchable by other users within the app.

LinkedIn

My skills include donut eating

• Business-oriented social networking services.
• The world's largest online professional network.
• LinkedIn caters to professionals so make sure to adapt your posts and profile accordingly.
• Find the right job or internship, build and strengthen professional relationships, and learn the skills you need for career success.

Snapchat

Short video with my donut & apply filter

• Use the device camera to capture snapshots and send them to other users.
• Determines the number of seconds a snapshot is available for recipients to view.
• Messages can only be viewed once.
• Movie snapshots can be up to 60 seconds long (known as a Long Snap).
• Snapchat Stories appear for 24 hours, and a user's friends can view them an unlimited number of times before they expire.
• Popular Snapchat filters include ones that turn users into dogs, fire lasers from their eyes, and add flowers to a clown's hat.

Reddit

Discuss our love for donuts

• User generated content
• Anonymous posts and topics
• Post a question and discover new content
• Communities (i.e. subreddits) based on people’s interests that share and discuss web content.
• Members who register for the site can submit content such as links, text posts, and images, which are then voted up or down by other members.

TikTok

I dance & sing with my donut

• Video sharing application that allows users to create and share short videos on any topic.
• Dedicated to short videos created and consumed by users. Video length is 15 to 60 seconds.
• TikTok currently covers more than 150 different markets and has offices in Beijing; Los Angeles; Moscow; Mumbai, India; Seoul, South Korea; and Tokyo.
• Once the user opens the app, short video content will play. As the videos begin to play one by one, viewers will get lost in a sea of ​​fun, entertaining and addictive video content.