Week 12 - The Best Times To Post On LinkedIn

As the premier professional networking platform, LinkedIn is the place to become a thought leader in your industry. There are over 63 million company profiles on LinkedIn, so it’s important to know when is the best time to post to engage with your followers, whether they are clients, customers, employees, prospects, or all of the above.

Best Times to Post on LinkedIn

• Best times to post on LinkedIn Company Pages: Tuesdays and Wednesdays from 10 a.m. to noon
• Best days to post on LinkedIn Company Pages: Tuesdays through Thursdays
• Worst days to post on LinkedIn Company Pages: Weekends

Not surprisingly for this professional-focused community platform, LinkedIn engagement hours align with typical work hours. High engagement times are more concentrated around midday and don’t extend too far outside of the workday. When engagement drops significantly over the weekend, your LinkedIn content is less likely to get noticed.

Since LinkedIn content is centered around professional thought leadership and career development, it makes sense that most of your audience would engage with this content during their workday. By midday, the platform gets busy, and the best time to post on LinkedIn is between 10 a.m. and noon on Tuesdays and Wednesdays.

LinkedIn is a business and employment-focused platform, but it’s more than just a job board and networking platform. LinkedIn provides employees and employers with a professional storytelling and advocacy platform. Contributors at all levels can share their subject matter expertise, create conversations that challenge “business as usual” and elevate professional voices around the world.

Businesses on LinkedIn are looking for new ways to generate leads, find co-marketing partners, highlight company culture and attract talent. Because LinkedIn provides these additional business opportunities, it makes sense to align posting and engagement with work hours.