Week 8 - Amazon PPC Advertising

Before getting into the topic, we need to understand that there are huge benefits of advertising on Amazon. The difference between people browsing for products online and on Amazon is the degree of intent to buy. People mainly go to Amazon to buy instead of searching on Google. Having your product ready and willing to spend the money to get it in front of your audience is a huge advantage that Amazon Seller Ads offers that other platforms lack. While Google is a great algorithm for broad searches, its PPC results often direct shoppers to specific brand sites. Compare this to Amazon, which allows you to view products on sales pages and recommend other items similar to the original search results.

Amazon PPC is Amazon’s advertising platform that assists sellers in promoting their products on the Amazon marketplace. PPC (Pay Per Click) allows sellers to pay for advertising only when a potential customer clicks on the ad. The main benefit of Amazon PPC ads is that they allow you to promote your products in a highly visible location. They also allow for flexible budgets and a range of metrics to determine the overall effectiveness of your ads. Sponsored ads are targeted to shopping queries or products. They appear in prominent locations both inside and outside Amazon. For example, on the first page of Amazon search results. With Amazon Advertising, you can use keywords to increase your chances of showing up for specific search terms. This means your products will appear more frequently based on your target keywords and phrases. Sponsored ads are charged on a cost-per-click (CPC) basis, so you only pay when customers click on your ad. You can choose to bid per click and set your own budget. Amazon has more than 300 million active customer accounts worldwide. And, you can never be sure where these potential shoppers are in the buying process. This is where Amazon Advertising really stands out. They're designed to help you use marketing campaigns to engage customers at every stage of their journey.