Week 5 - Careers in Digital Marketing

Digital marketing or online marketing refers to companies using digital channels such as social media and websites to market to consumers. While some companies still use traditional marketing methods, many are switching to or adding digital marketing elements to their processes. Countless people want to know the answer to Is digital marketing a good career path? can help determine if a position in this field matches their interests and skills. There are many advantages to working in digital marketing, such as job versatility, high pay, and flexibility. There are some drawbacks and this may not be suitable for everyone. 

The advantages of working in digital marketing

Independent learning opportunities. There are many digital marketing tools and knowledge you can learn on your own. For example, using different social media platforms in your personal life can help you leverage them at work. While you may need a formal diploma or degree to get a job, you can quickly improve your knowledge on your own time to stay up to date on the latest trends in the industry.

Diverse job opportunities. Although digital marketing is a newer field, there are many career options available within it. You can choose from entry-level positions, such as Digital Marketing Assistant, to senior executive positions, such as Digital Marketing Manager. It allows you choosing a career with advancement opportunities that suit your interests and skills.

Developing industry. The digital marketing industry is constantly changing and evolving. As new technology emerges, companies adopt it to enhance their marketing efforts. This can lead to more unique job opportunities and keep you learning new techniques to keep your job interesting.

Generous salary. Since digital marketing is a newer field, many employers are willing to pay higher salaries to candidates with the right experience and qualifications. Depending on your position and the company, you may also receive a bonus if your work helps the company increase sales and profits. Established freelancers also have the opportunity to earn higher salaries because they can price digital marketing services.

High demand. As more companies turn to digital marketing methods to reach their consumer base, demand for careers in this field continues to rise. The Canada Jobs Bank estimates there will be 73,700 digital marketing specialist job openings between 2022 and 2031, with 67,200 job seekers looking to fill them. This can make your job search easier when you first join the field and can also help you advance your career as you gain experience.

The disadvantages of working in digital marketing

Continuous computer use. Digital marketing employees primarily use computers to complete their work. They can use computers to perform tasks such as conducting research, designing marketing campaigns, and collaborating with colleagues while working from home. This means you may be using a computer for your entire shift, which can be irritating to your eyes and hands from staring at the screen and typing. Take regular breaks whenever possible to give your body and mind a chance to relax.

Constant change. As the industry continues to evolve, you need to stay informed about these changes. This may be advantageous for those who enjoy learning, but others may find it challenging to consistently adhere to these changes. If you don't thrive in a fast-paced work environment, a traditional marketing job may be a better fit for you.

Strict deadlines. Digital marketing projects often have strict deadlines, as companies and individual clients want to attract new customers as quickly as possible. These deadlines can motivate many employees to work hard to achieve their goals, but can be daunting for others. Managing your time well and creating a to-do list or detailed calendar can help you better adhere to deadlines and minimize stress.